Executive Brief: Shippeo

Shippeo Vendor Evaluation Report

Corporate Section

Shippeo is a global leader in real-time multimodal transportation visibility, founded in 2014 by a team of six entrepreneurs including Pierre Khoury (CEO), Lucien Besse (COO), and David Barre (CTO), along with Jean-Bastien Dussart, Brice Hua, and Thibaut Morlot. The company demonstrates strong financial performance with $22.3 million in revenue for 2024 (up 26% from $17.7 million in 2023), maintaining an exceptional 181% net revenue retention rate and achieving 0% customer churn throughout recent years. Headquartered at 60 Rue d'Hauteville, Paris, 75010, France, Shippeo maintains strategic offices in Chicago and expanding operations throughout North America and Asia-Pacific regions with 248 employees across four continents. The company has secured $140 million in total funding through multiple rounds, including a recent $30 million strategic investment in January 2025 led by Woven Capital, Toyota's growth fund, demonstrating strong investor confidence and strategic automotive industry validation. The executive team showcases strong organizational stability with key leadership including CFO Michael Marx, Chief Product Officer Anand Medepalli (formerly of BlueYonder and ServiceNow), Chief Revenue Officer Brandon Oliveri-O'Connor, and Chief Marketing Officer Ben Douglass. Engineering represents the largest functional area with 51 dedicated engineers out of 242 total employees, while the go-to-market organization includes 25 quota-carrying sales representatives, reflecting a technology-first approach with strong sales execution capability.

Product Section

Shippeo's real-time transportation visibility platform provides comprehensive multimodal tracking capabilities across road, rail, ocean, air, and barge transportation, integrating seamlessly with over 1,100 transportation management systems, telematics, and electronic logging device systems through its Global Multimodal Visibility Network connecting over 258,000 carriers globally. The platform achieves industry-leading performance metrics with guaranteed 90%+ tracking rates (significantly above the industry average of 62%), contractually guaranteed 30-day carrier onboarding (with 98% carrier satisfaction rate), and a remarkable 32% improvement in ETA accuracy achieved through proprietary machine learning algorithms analyzing over 200 data parameters. The solution addresses critical operational challenges through Transportation Process Automation™, enabling customers to reduce stock-outs by up to 76%, decrease late penalties by 25%, reduce dwell times by 30%, and minimize unexpected freight costs through proactive exception management. Implementation timelines are highly competitive with visibility projects going live in as little as one month from contract signature, supported by dedicated implementation teams and automated carrier onboarding systems that achieve 98% satisfaction rates. The platform's technical architecture delivers enterprise-grade reliability with contractual guarantees on ETA accuracy up to 24 hours for road shipments and 30 days for ocean shipments, GDPR compliance, local data hosting in Tier III certified data centers, and 24/7 real-time monitoring of all IT integrations to ensure maximum uptime and data quality.

Market Section

The real-time transportation visibility platform market represents a rapidly expanding sector valued at $5 billion in 2025, projected to grow at a robust 15% compound annual growth rate (CAGR) through 2033 to reach approximately $15 billion, driven by increasing supply chain complexity, e-commerce growth, and demand for operational excellence. Shippeo has established itself as the third-ranked provider globally, named a Leader in the 2025 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms for the second consecutive year, tracking over 90 million shipments annually and maintaining the highest customer recommendation rate (95%) on Gartner Peer Insights among all RTTV providers. The company demonstrates exceptional market momentum with North America showing 210% year-over-year revenue growth, 40% customer increase, and 92% rise in shipments tracked, while the Asia-Pacific region achieved 53% customer growth and 64% increase in tracked shipments. Competitive positioning analysis reveals Shippeo as the leading European-based pure-play visibility provider, competing primarily against North American leaders project44 and FourKites, while maintaining differentiation through superior customer satisfaction metrics, faster implementation timelines, and stronger data quality guarantees. Key vertical market penetration includes significant presence in automotive (serving Renault Group, Woco Group), consumer goods (Coca-Cola HBC, L'Oréal, LVMH), retail (Ahold Delhaize, Kuehne+Nagel), and manufacturing (Saint-Gobain, Heineken), with expansion opportunities in mid-market segments and emerging markets across APAC regions.

Bottom Line Section

Organizations seeking advanced real-time transportation visibility solutions to enhance supply chain resilience, improve customer service, and achieve operational excellence should strongly consider Shippeo, particularly those with complex multimodal logistics operations spanning multiple geographies and requiring superior data quality, customer service, and implementation speed. Total cost of ownership considerations favor Shippeo through its competitive pricing model, rapid 30-day implementation timelines that reduce project costs by up to 90% compared to traditional approaches, contractual performance guarantees that eliminate implementation risk, and demonstrated ROI through customer achievements including 76% reduction in stock-outs and 25% decrease in late penalties. The platform is especially well-suited for large enterprises and logistics service providers in automotive, consumer goods, retail, and manufacturing industries that value proven customer satisfaction (95% recommendation rate), financial stability (181% net revenue retention, 0% churn), and strategic backing from Toyota's investment arm, signaling long-term viability and automotive industry validation. Risk mitigation strategies include Shippeo's comprehensive roadmap for 2025-2026 focusing on advanced AI/ML capabilities for predictive analytics, enhanced sustainability features including carbon emissions tracking through partnerships with Searoutes, expanded Transportation Process Automation capabilities, and continued geographic expansion in North America and APAC markets supported by strategic funding and local talent acquisition. Alternative solutions such as project44 or FourKites may appeal to organizations prioritizing North American-centric operations or requiring specific carrier networks, while enterprise platform providers like SAP or Oracle might suit companies seeking single-vendor strategies, though they typically lack Shippeo's specialized visibility expertise, customer satisfaction ratings, and rapid implementation capabilities. For organizations prioritizing data quality excellence, customer service leadership, comprehensive multimodal visibility, and proven European market strength with accelerating global expansion, Shippeo represents the optimal choice combining technological innovation, operational excellence, and strategic partnerships necessary for transformative supply chain visibility success.