Marketing Needs

Magic Matrix competitive positioning analyses, Market Guide evaluations, Voice of the Customer reports, Competitive analysis frameworks, Strategic positioning evaluations, Competitive landscape mappings, Market sizing analyses, Growth trajectory forecasts, Technology trend identification reports, Customer adoption pattern studies, Market evolution forecasts, Visual presentation standards, Executive summary formats, Client communication frameworks.

Sales Needs

Company Research Notes, Product Research Notes, Critical Capabilities assessments, Feature comparison frameworks, Technical capability assessments, Implementation requirement studies, User experience evaluations, Vendor assessment methodologies, Financial performance analyses, Partnership evaluation guidelines, Decision support matrices, Bottom-line emphasis research summaries, "Chunking" methodology frameworks, Chart-and-audiotape analysis programs.

Strategy Needs

Strategic Analysis Reports, Market Research Notes, Strategic opportunity assessments, Risk-benefit analyses, Multi-dimensional vendor evaluations, Technology platform assessments, Market opportunity evaluations, Long-term strategic implication studies, Investment recommendation frameworks, Research Notebook process documentation, Quality control documentation, Peer review processes, Analytical consistency standards, Research validation procedures, Technology research publications, Published analytical reports.

Vendor Positioning Assessment
Price: $75,000 - $125,000 (annual placement + reprint rights)
Proprietary vendor evaluation frameworks (Magic Matrix, MarketScope) that position technology providers in visual matrices based on evaluation criteria.

Custom Executive Research
Price: $350,000 - $500,000

Enterprise Research Subscription
Price: $150,000 - $350,000 annually
Organization-wide access to research reports, market forecasts, and limited analyst inquiry hours.

Strategic Advisory Services
Price: $500,000 - $1,000,000+ annually
Premium advisory package with dedicated analyst access for board presentations and executive briefings.

Market Intelligence Reports Retainer
Price: $50,000 per report, reprint rights

Benefits

Expert evaluations of a vendor’s products and services against industry standards and competitors
Access to market intelligence and trend analysis to inform product development and go-to-market strategies
Opportunities to be recommended to potential buyers during client inquiries and consultations
Validation and credibility that comes from positive analyst coverage, which can be leveraged in marketing materials
Insights into buyer requirements and preferences across different industries and regions
Strategic guidance on mergers, acquisitions, and partnership opportunities in their technology space
Feedback on product roadmaps and feature prioritization based on industry expertise
Assistance with messaging and positioning to better align with market expectations and buyer needs
Visibility and positioning in influential market reports

Vendor Relationships

$50,000 USD fixed price
Plus taxes, any fees, expenses
20 hours of inquiry
Retained service
Payment in advance of 20 hour period
Analyst access
Coverage
Research reports are not guaranteed to be favorable. Reseach is sacrosanct.
Additional units of access and inquiry are available for current clients