Research Note: Infovisa, Trust Accounting as a Service
Executive Summary
Infovisa stands as a specialized force in trust accounting technology that has successfully developed its MAUI platform to become a significant player in the trust accounting as a service market, offering an integrated approach that leverages its deep domain expertise to deliver comprehensive solutions for bank trust departments, independent trust companies, and wealth management organizations. The company's core offering combines industry-specific knowledge with advanced accounting capabilities, focusing on trust accounting, document management, portfolio management, performance measurement, and compliance reporting that support fiduciary operations regardless of institution size or complexity. Infovisa technologically distinguishes itself through its purpose-built architecture for trust operations, with particular strength in financial institution integration, comprehensive client portal frameworks, and its ability to provide unified accounting controls across traditional and emerging wealth management architectures. This research note provides a comprehensive analysis of Infovisa's position in the trust accounting technology market for C-suite executives evaluating strategic capital investments, examining the company's capabilities, competitive positioning, and strategic direction to help inform boardroom discussions on technology initiatives that balance innovation with enterprise-grade fiduciary compliance.
Corporate Overview
Infovisa was founded in 1992 when it was determined that there was a need for a Windows-based automated performance measurement system for trust accounting operations, with its headquarters currently located in Cornelius, North Carolina. The company has evolved from its origins as a provider of trust performance measurement tools to become a specialized technology leader with a comprehensive trust accounting platform, maintaining operational centers primarily in the southeastern United States. The privately held company operates under a holding company structure focused on possessing specialized expertise in banking, trust, and wealth management technologies, enabling it to maintain its focus on its core market rather than diversifying across multiple financial technology segments. Key executives include Tim Bath, who serves as the system architect of the MAUI system and designer of Infovisa's datacenter operations, bringing technical expertise from his previous role at Electronic Data Systems.
Infovisa has maintained consistent growth through its focused approach to the trust accounting market, with the MAUI platform serving as its flagship product offering that appeals particularly to community banks, independent trust companies, and wealth management firms seeking specialized trust accounting capabilities. The company operates primarily as a private entity, which allows it to maintain a long-term focus on trust accounting excellence rather than responding to quarterly earnings pressures that might divert resources from its specialized market focus. Infovisa's primary mission centers on providing trusted focus for trust accounting professionals, developing applications that let them focus less on running reports and more on providing counsel for their clients, with a commitment to making trust professionals' jobs easier through intuitive design and powerful real-time reporting capabilities. The company has been recognized within the trust industry for its specialized expertise, with its trust accounting platform consistently earning positive reviews from clients who value its purpose-built design for trust operations.
Infovisa has completed numerous implementations across the banking and wealth management sectors, with recent successful deployments including a dual implementation at a bank in Arkansas in 2020, highlighting its ability to convert data from two different trust systems into a single MAUI database. The company has demonstrated technical flexibility with this implementation being conducted entirely remotely due to COVID-19 travel restrictions, showcasing its ability to adapt to changing implementation requirements. Infovisa primarily serves bank trust departments, independent trust companies, family offices, foundations, endowments, and wealth management firms, with its MAUI platform increasingly central to these organizations' ability to efficiently manage trust accounting operations while maintaining regulatory compliance. The company maintains strategic partnerships with complementary technology providers including Redtail (CRM), FolioDynamix (portfolio management), Wealth Access (client portal), Fifth Third (mutual fund settlement), Total Bank Solutions (extended FDIC coverage), QUODD (market data), and CCH Trust US (fiduciary tax reporting), creating an ecosystem that enhances its trust accounting capabilities.
Market Analysis
The global trust accounting software market represents a specialized segment within the broader wealth management technology space, with increasing demand driven by the growing complexity of fiduciary responsibilities, regulatory compliance requirements, and client expectations for transparency in wealth management. Infovisa holds a competitive position within this niche market, particularly among mid-sized trust companies and bank trust departments, where its purpose-built MAUI platform provides specialized capabilities designed specifically for trust operations rather than adapted from general accounting systems. The company differentiates itself strategically through its "trust-first" accounting approach, developing its platform exclusively for the unique requirements of trust operations rather than attempting to adapt general accounting or wealth management platforms to trust scenarios, a distinction valued particularly by organizations with fiduciary responsibilities. Infovisa serves multiple client segments within the trust industry, with particular strength in community bank trust departments, independent trust companies, not-for-profit foundations, family offices, guardians, and higher education institutions that require specialized trust accounting capabilities.
Critical performance metrics in the trust accounting industry include fiduciary compliance capabilities, portfolio accounting accuracy, tax reporting, document management integration, and client reporting quality – areas where Infovisa consistently performs well according to client testimonials and industry recognition. Market demand for trust accounting solutions is primarily driven by increasing regulatory scrutiny of fiduciary activities, the growing complexity of trust instruments, the need for operational efficiency in trust departments, and wealth transfer dynamics creating new trust relationships across generational boundaries. Organizations implementing Infovisa's MAUI platform have reported significant operational benefits, including substantial improvements in reporting efficiency, reduced manual processing requirements, enhanced compliance documentation, and improved client service capabilities through the platform's real-time processing architecture.
Infovisa's primary target customers include trust departments within community and regional banks, independent trust companies, wealth management firms with fiduciary responsibilities, foundation and endowment administrators, and family offices seeking specialized trust accounting capabilities rather than general wealth management solutions. The company faces competitive pressure from multiple directions, including broader wealth management platform providers like FIS (AddVantage, Charlotte, Global Plus), SEI (TRUST 3000, SEI Wealth Platform), and Innovest Systems (InnoTrust), as well as newer entrants offering specialized trust modules within more comprehensive wealth platforms. Infovisa's MAUI platform supports comprehensive trust accounting capabilities, including principal and income processing, asset management, performance measurement, compliance reporting, and client communications, while its optional modules provide additional functionality for specialized trust operations.
The trust accounting software market is expected to undergo significant evolution over the next 3-5 years, with increased emphasis on digital client experiences, API-driven integration capabilities, cloud deployment options, and data analytics for improved fiduciary decision-making – areas where Infovisa has made substantial investments in its platform development. Trust operations typically represent a specialized segment within financial institutions' technology infrastructure, with trust accounting systems requiring dedicated budgetary allocations due to their specialized nature and compliance requirements that distinguish them from general banking platforms. Competitors in adjacent technology sectors, particularly wealth management platform providers, are expanding their trust accounting capabilities, while specialized trust accounting vendors are enhancing their integration capabilities with broader wealth management ecosystems, creating a competitive landscape that balances specialization with integration requirements.
Product Analysis
Infovisa's core trust accounting platform is MAUI (MultiProcessor Architecture for User Interaction), a comprehensive solution designed specifically for trust operations, delivered through both traditional on-premises deployment and cloud-based Software-as-a-Service models. The company has developed specialized intellectual property around trust accounting processes, particularly focused on real-time processing capabilities that distinguish MAUI from batch-oriented legacy systems, enabling trust officers to access current, accurate information throughout the business day rather than waiting for overnight processing. MAUI emphasizes intuitive user interaction rather than relying on complex codes and commands that characterized earlier trust systems, making it more accessible to trust officers who focus on client service rather than technical operations, though these natural language capabilities are primarily focused on intuitive user interfaces rather than sophisticated conversational interactions. The platform provides standard English-language interfaces with documentation provided primarily in English, reflecting the predominantly North American focus of the company's client base.
Infovisa's trust accounting architecture excels in comprehensive account management capabilities, providing consistent accounting controls across various trust types including personal trusts, investment management accounts, IRAs, estates, and agency relationships through a unified platform approach. The company has invested in simplified operational interfaces for trust accounting tasks, particularly through its intuitive design approach that eliminates the need for learning and re-learning complex codes, enabling trust professionals to focus on client service rather than navigating complex system commands. MAUI's enterprise integration capabilities represent a significant strength, with documented interfaces to major wealth management platforms, trading systems, custody providers, and document management solutions, enabling automated trust workflow implementation that reduces manual processing requirements and potential errors.
The platform provides reporting and analytics capabilities through its real-time processing architecture, delivering comprehensive visibility into trust account status, performance measurement, and compliance requirements without waiting for batch processing cycles. These capabilities enable trust officers to respond promptly to client inquiries with current information rather than historical snapshots. Infovisa has expanded its client-facing capabilities through the Infovisa Client Portal, which provides trust beneficiaries and stakeholders with secure access to account information, statements, and documents, though the portal's capabilities focus primarily on information delivery rather than interactive service capabilities. The company has implemented document management integration within the MAUI platform, enabling trust departments to store, organize, and access trust documents within the context of account management, streamlining compliance documentation and client service capabilities.
Infovisa offers industry-specific solution accelerators for different trust business models, including retail trust departments, employee benefit administration, foundation management, and institutional trust services, with pre-configured capabilities designed to address the specific requirements of these trust segments. The platform provides customization capabilities for trust operations, enabling organizations to tailor trust accounting controls based on their specific business models, client needs, and regulatory requirements, though these customizations generally require professional services engagement rather than self-service configuration. MAUI supports integration with human advisors through its workflow capabilities, enabling automated processing of routine trust accounting tasks while facilitating human intervention for complex decisions or client interactions that require professional judgment.
The platform offers trading integration capabilities through relationships with broker-dealers and execution platforms, enabling trust departments to implement investment decisions through integrated workflows rather than manual processes across separate systems. These integrations extend to major trading platforms and mutual fund providers including Fifth Third, KCG, and CAPIS, with automated settlement and reconciliation capabilities. Infovisa has developed specialized modules for tax processing through partnership with CCH Trust US, addressing the complex fiduciary tax requirements that distinguish trust accounting from general investment management platforms. The company provides implementation services that include data conversion from legacy systems, with documented capability to simultaneously convert data from multiple source systems into a unified MAUI environment, reducing the complexity of system transitions that often concern trust operations executives.
Technical Architecture
Infovisa's MAUI platform integrates with a comprehensive array of trust operations systems, including core banking platforms, document management systems, trading and settlement systems, market data providers, and customer relationship management tools, with clients consistently praising the platform's specialized design for trust operations in verified reviews. Security within the Infovisa ecosystem is handled through role-based access controls, segregation of duties, audit logging, and secure transmission protocols, recognizing the sensitive fiduciary nature of trust operations and the compliance requirements governing client financial information. The platform employs a user-friendly interface design rather than a sophisticated natural language understanding approach, focusing on making trust accounting operations accessible to trust professionals without requiring extensive technical training.
MAUI's core architecture is built specifically for trust accounting rather than adapted from general accounting or wealth management platforms, with particular strength in handling the unique aspects of trust operations including principal and income separation, complex fee calculations, and fiduciary compliance requirements. The platform supports multiple user interfaces for trust operations, including desktop applications for trust administrators, web-based interfaces for distributed access, client portal capabilities for beneficiaries, and programmatic interfaces for integration with related systems, providing flexible options for different operational contexts. The solution offers deployment flexibility with both traditional on-premises installation for organizations with established technical infrastructure and cloud-based delivery through MAUI Cloud Services for organizations seeking reduced infrastructure requirements.
Infovisa's integration with enterprise systems is achieved through documented interfaces with complementary platforms, including wealth management systems, CRM platforms, document management solutions, and trading platforms, enabling connected workflows that span multiple systems. The platform has demonstrated appropriate scalability for its target market, supporting trust operations ranging from small community bank trust departments to larger regional institutions managing billions in assets under administration with reliable performance and throughput. The company supports implementation workflows that include data conversion from legacy systems, configuration of the MAUI platform for specific business requirements, integration with complementary systems, user training, and ongoing support services.
The platform's analytics architecture combines standard reporting capabilities with customizable report generation tools, enabling trust operations to meet both routine reporting requirements and specialized analysis needs for management oversight or client service. While not offering sophisticated AI capabilities, these reporting tools provide the essential trust intelligence required for fiduciary operations. The platform facilitates interaction between automated processing and human trust officers through workflow capabilities and exception handling, enabling efficient operations that leverage automation for routine processing while preserving human judgment for complex situations requiring professional expertise.
Infovisa's technical architecture accommodates integration with existing trust operations without creating additional technical debt through its focus on purpose-built trust accounting capabilities that complement rather than replace adjacent systems such as investment management platforms or client relationship management systems. Data ownership, privacy, and sovereignty considerations are addressed through deployment options that enable organizations to maintain control of sensitive client financial information, supporting compliance with fiduciary regulations while enabling efficient operations. The architecture supports business continuity requirements through database replication, backup processes, and disaster recovery capabilities, recognizing the critical nature of trust accounting information for fiduciary operations.
Strengths
Infovisa's core functional strength lies in its purpose-built architecture specifically designed for trust accounting operations, with particular excellence in real-time processing capabilities that distinguish it from legacy batch-oriented systems and provide trust officers with current, accurate information throughout the business day. The MAUI platform delivers comprehensive trust accounting capabilities covering the full range of fiduciary activities including asset management, cash processing, income and principal accounting, tax reporting, and regulatory compliance, creating a complete operational foundation for trust departments and companies. The company's specialized focus on trust operations has created deep domain expertise that is embedded throughout the platform, with features and capabilities specifically addressing the unique requirements of fiduciary accounting that general financial platforms often handle inadequately. Infovisa has demonstrated strong capabilities in data conversion from legacy systems, with documented ability to simultaneously convert from multiple source systems into a unified MAUI environment, reducing one of the primary barriers to trust accounting system modernization.
The platform excels at combining automated trust processing with support for professional judgment, particularly through its exception handling capabilities that identify situations requiring human intervention while automating routine operations. This balance helps trust departments optimize their operational efficiency while maintaining the personal service and professional oversight that characterize quality fiduciary relationships. Infovisa's client portal capabilities enable trust organizations to provide secure, convenient account access to beneficiaries and stakeholders, supporting the increasing expectations for digital client experiences while maintaining the security and privacy requirements of fiduciary relationships. The company's integration capabilities extend to major complementary systems including document management, trading platforms, and wealth management solutions, enabling connected workflows that improve operational efficiency while reducing potential errors from manual data transfer between systems.
Infovisa benefits from its specialized focus on trust accounting, allowing it to direct its development resources specifically to the needs of fiduciary operations rather than diluting its efforts across multiple financial technology segments. This focus creates particular value for organizations that prioritize trust-specific capabilities over broader but less specialized platforms. The MAUI platform has demonstrated appropriate scale for its target market, supporting trust operations from small community bank trust departments to larger regional institutions managing billions in assets under administration, with reliable performance and the processing capacity to handle growth in trust assets and relationships. Customers implementing Infovisa's MAUI platform have documented substantial operational benefits, including significant improvements in reporting efficiency, reduced manual processing requirements, enhanced compliance documentation, and improved client service capabilities.
The platform's strengths provide particular differentiation for mid-sized trust operations seeking specialized capabilities rather than adapting general financial platforms to trust requirements, with the depth of trust-specific functionality creating clear advantages for organizations focused primarily on fiduciary services. Infovisa's trust accounting approach aligns well with fiduciary regulations including OCC trust regulations, state trust codes, ERISA requirements for employee benefits, and foundation governance requirements, providing built-in capabilities that support compliance documentation and oversight. By focusing specifically on trust requirements rather than general accounting capabilities, organizations can implement more efficient operations that recognize the unique aspects of fiduciary relationships, creating compelling operational advantages compared to general-purpose financial platforms.
Weaknesses
Infovisa's specialized focus on trust accounting, while creating depth in fiduciary capabilities, limits its breadth compared to comprehensive wealth management platforms that integrate trust accounting with broader investment management, financial planning, and banking capabilities. This specialization can create potential integration challenges for organizations seeking unified platforms across all wealth management functions. While the company maintains a strong presence in its specialized niche, it faces increasing competitive pressure from both larger financial technology providers expanding their trust capabilities and newer entrants offering cloud-native trust solutions, potentially limiting its growth opportunities compared to vendors with broader platform capabilities or more extensive resources for technology innovation. Available information about organizational culture and employee experience is limited compared to larger financial technology providers, creating some uncertainty about the company's ability to attract and retain the specialized talent required for ongoing trust technology innovation.
Infovisa's funding position appears stable within its specialized market, though as a privately held company it likely has more limited resources for research and development compared to publicly traded financial technology providers that can access capital markets for accelerated investment. This resource difference potentially affects the pace of innovation compared to larger competitors with more extensive development capabilities. The solution's capabilities, while strong for core trust accounting, may lack the advanced features of larger platforms in areas such as sophisticated data analytics, artificial intelligence, and digital client experience capabilities, potentially limiting its appeal for organizations prioritizing these emerging capabilities. Integration with systems beyond its established partner ecosystem may require more customization compared to larger platforms with more extensive pre-built connectors, potentially increasing implementation complexity for organizations with diverse technology environments.
The company's geographic presence appears strongest in North America, potentially creating challenges for organizations with international trust operations requiring global capabilities or multilingual support beyond English. Infovisa's product documentation and support resources, while adequate for its core market, may not match the extensive self-service knowledge bases and training resources of larger financial technology providers, potentially increasing reliance on direct support resources for complex operational questions. The company's traditional strength in trust accounting occasionally influences its approach to adjacent capabilities such as client experience and wealth management integration, with some solutions demonstrating an operational focus rather than fully embracing emerging digital experience expectations.
Enterprise-grade capabilities that may be less developed in Infovisa's portfolio compared to larger competitors include advanced data analytics for business intelligence, artificial intelligence for process automation, and comprehensive digital client experience platforms spanning multiple channels and devices. These limitations potentially impact organizations pursuing comprehensive digital transformation initiatives or implementing advanced client experience strategies, potentially requiring supplemental solutions from specialized providers. Implementing effective mitigation strategies requires organizations to leverage Infovisa's integration capabilities to incorporate complementary tools where needed, implement consistent governance across the trust accounting platform and adjacent systems, and develop operational workflows that bridge potential gaps between different components of the trust technology ecosystem.
Client Voice
Banking clients implementing Infovisa's MAUI platform have achieved significant operational benefits, with community and regional banks reporting substantial improvements in trust accounting efficiency, compliance documentation, and client service capabilities. According to testimonials, one bank that recently doubled the size of its trust department credited Infovisa with making "the transition as smooth as possible," highlighting the platform's ability to support growth in trust operations. Another banking client cited Infovisa's people and commitment to their product as the primary reason for selecting the company, emphasizing the importance of partner relationships in addition to technology capabilities when choosing trust accounting solutions. Bank trust departments have successfully leveraged MAUI's real-time processing capabilities to improve client service response times, access current account information during client meetings, and provide more timely reporting to trust beneficiaries and stakeholders.
Financial institutions have implemented Infovisa's client portal capabilities to enhance digital service channels for trust beneficiaries, providing secure access to account information, statements, and documents through web-based interfaces. These capabilities have become increasingly important as client expectations for digital access have grown, with one bank trust officer noting that "client portal access has significantly reduced routine phone inquiries while improving overall client satisfaction." Trust departments have successfully leveraged Infovisa's document management integration to improve compliance documentation, reducing preparation time for regulatory examinations and providing more comprehensive audit trails for fiduciary activities. Community banks particularly value these compliance capabilities as they often operate with limited specialized trust compliance resources compared to larger institutions.
Independent trust companies have implemented MAUI to establish operational foundations distinct from traditional banking platforms, with one wealth management executive noting that "Infovisa's focus on trust-specific capabilities rather than general banking functions" was crucial to their selection decision. These specialized trust organizations particularly value the platform's ability to handle complex fiduciary accounting requirements without the overhead of general banking capabilities that don't apply to their business model. Independent trust companies have successfully leveraged MAUI's flexible account structures to support diverse client relationships, including personal trusts, investment management accounts, charitable foundations, and specialized fiduciary arrangements that require customized accounting treatments.
Foundation clients have implemented Infovisa's platform to manage endowment assets and grant-making activities, leveraging the system's ability to handle both investment accounting and distribution tracking within a unified environment. Higher education institutions with significant endowment assets have successfully utilized MAUI to manage their investment portfolios, with specific attention to the unique accounting requirements of institutional funds, donor restrictions, and spending policy administration. Not-for-profit organizations particularly value the platform's ability to segregate assets based on donor restrictions and track compliance with specific endowment requirements, supporting both operational needs and governance oversight responsibilities.
Bottom Line
Organizations evaluating Infovisa for trust accounting should carefully consider the company's specialized focus on fiduciary operations, its comprehensive capabilities addressing specific trust requirements, and its ability to provide real-time processing for trust activities, while also acknowledging potential limitations in broader wealth management integration and advanced digital capabilities compared to larger platform providers. Infovisa's solutions are best suited for community and regional bank trust departments, independent trust companies, family offices with fiduciary responsibilities, foundation and endowment administrators, and wealth management firms seeking specialized trust accounting capabilities rather than general financial platforms adapted to trust scenarios. The company represents a focused specialist in the trust accounting market, offering dedicated capabilities for fiduciary operations that balance specialized functionality with operational efficiency.
The MAUI platform performs particularly well for organizations prioritizing trust-specific capabilities, real-time processing, and integrated trust workflows, with its greatest value realized in environments where fiduciary activities represent core business functions rather than ancillary services. Its strengths in handling the unique aspects of trust accounting, including principal and income separation, complex fee calculations, and fiduciary compliance requirements, create particular advantages for organizations focused primarily on trust operations. Organizations seeking comprehensive platforms spanning all wealth management functions, those requiring sophisticated digital client experience capabilities beyond basic account access, and companies with international trust operations requiring multilingual support might find larger financial technology providers better aligned with these broader requirements.
Infovisa has demonstrated the strongest domain expertise in community bank trust departments, independent trust companies, family offices, and foundation administration, with extensive experience addressing the specific operational requirements and compliance considerations relevant to these fiduciary business models. The company's implementation capabilities have been validated across numerous conversions from legacy trust systems, with documented ability to simultaneously convert from multiple source systems into a unified MAUI environment, reducing one of the primary risk factors in trust accounting system modernization. Decision-makers evaluating Infovisa's trust accounting capabilities should consider factors including specific fiduciary business requirements, integration needs with adjacent systems, growth projections for trust operations, compliance documentation requirements, and available technical resources.
The minimum viable commitment for meaningful business outcomes with Infovisa's platform typically includes the core MAUI trust accounting system with appropriate modules for specific business requirements, integration with key adjacent systems such as document management and trading platforms, and implementation services including data conversion from legacy systems. Organizations should anticipate implementation timelines of 3-6 months for most conversions, with more complex scenarios potentially requiring 6-9 months for comprehensive implementation, particularly when converting from multiple legacy systems. Trust accounting system implementations require dedicated resources including trust operations specialists, technical resources, and compliance officers to ensure successful deployment that meets both operational needs and regulatory requirements. By focusing on these critical success factors, organizations can leverage Infovisa's specialized capabilities to establish efficient, compliant trust operations that support both business objectives and fiduciary responsibilities.